Currently availbale for freelance projects
As a seasoned Digital Art Director, I'm passionate about pushing the boundaries of digital design. I specialize in transforming abstract concepts into visually stunning and user-centric experiences. With a keen eye for detail and a deep understanding of visual storytelling. I guide creative teams to deliver exceptional results.
By placing a strong emphasis on teamwork, ensuring products were easy to use, and developing items that provided genuine value to customers.
Experience
Part of Handelsbanken’s design leadership team with a special role as an “elevator role”. A role that had the responsibility to be able to operate both in the problem and solution space. A Strategic and tactic role similar to a Creative Director role. Ensuring that products, services, and digital experiences ensuring everyone is aligned with project goals and utilizes effective design practices. Handelsbanken chose to use SAFE as their primary agile framework for most of their projects. This means they followed a structure and way of working designed to handle large and complex projects in a more flexible manner.
As an Lead Designer, I’ve led high-impact design projects for renowned clients such as SVT, SIDA, Stockholm Stad, ASSA, and Hallon at Creuna, a leading Nordic digital CX agency. My focus was on elevating digital experiences through innovative UI design and compelling visual storytelling. I utilized agile methodologies like Scrum and Kanban to efficiently deliver exceptional results.
At Daresay I deepened my knowledge about Service Design. I wanted to focus more on the strategic aspects of my work. The industry was shifting in terms of terminology, and a lot of the discovery work was being done in this area. Daresay was a great foundation for innovation. Some notable projects I worked on include Länsförsäkringar, where we used a service design approach to define user needs. I also served as the leader of the Centre of Excellence at Ericsson, where I led eight UX teams. I was involved in several successful digitalization projects at Försäkringskassan VAB and Ärendehandteringsystem. Agile practices were adopted for the execution of most projects.
Joined EF (the world's largest private education company with ca 45000 employees) to spearhead digital transformation. The team from 4 to 100s during this period. I was responsible designer for a number of products and digital business product development both web and mobile. We built apps, created application processes digitally, digital classrooms, built communities, produced films, created cloud-based education solutions, to name a few.
Founded Britny, a digital agency. Worked with SVT on major projects like SVT Play (Öppet arkiv was its first prototype). Most proud of the agency's impact - the people it nurtured (designers) and the opportunities it provided. Britny was later acquired by Hyper Island.
Following my time at Icon, I joined Phosworks. During this period, I worked on a handful of small projects, including: EA Sports: Developed web-related projects for the popular sports video game developer. Mattias Klum (Photographer): Designed and developed a website for the renowned Swedish photographer.
I had the privilege of experiencing the rise and fall of the IT bubble during my time as an Art Director/Webdesigner. This led to an opportunity to work in London for MetaDesign (still one of the world's most renowned branding agencies). As an Art Director, I led the creative team and creative direction for digital projects on a global and European level for clients such as Sony, Motorola, and Design Council. Other notable projects I worked on at Icon include, Zed (Sonera), where we developed the world's first global mobile portal, and Jobline, where we digitized the job search process.
A collection of projects where my expertise in Art Direction and visual design. These works exemplify my ability to translate user needs into compelling visual narratives, from crafting captivating brand identities to designing intuitive and visually stunning user interfaces.
